Of the 110 identified eligible accounts, 94 accounts have Keytruda sales.
Note that Pareto accounts are the accounts that make up 80% of our total sales.
Effort is the total calculated calls based on the HCP's class in the previous S&T. Further, for each account, target calls was calculated for all identified Onco HCPs in that account, regardless if the HCP was previously covered in S&T. New HCPs were assigned an HCP class of Class C - New (1x) to distinguish them from our existing Class C HCPs.
Note that total sales is log-transformed for visual purposes only. Please hover on the points to see the actual total sales of the account.
Notice how 4 of the accounts above have 0 anticipated effort (CALL = 0). This is because these accounts have no identified Onco HCPs in our system having this as primary account:
| Account Brick Code | Account Type | Account MDM ID | Account Name | Sales | Sales from HCP | Total Sales | Category based on Total Sales | Estimated Market Potential | Category based on Estimated Market Potential | Included in Current Config |
|---|---|---|---|---|---|---|---|---|---|---|
| 77021 | Private Hospitals | 3761438 | Colinas Verdes Hospital Managers Corporation | 70368.12 | 0.0 | 70368.12 | LOW SALES | 3.333826e+06 | MODERATE MARKET POTENTIAL | N |
| 72052 | Private Hospitals | 34926 | Providence Hospital Inc. | 140736.25 | 0.0 | 140736.25 | LOW SALES | 407816.260576 | LOW MARKET POTENTIAL | N |
| 75032 | Private Hospitals | 15442 | Taytay Doctors Multispecialty Hospital | 1125890.0 | 0.0 | 1125890.0 | MODERATE SALES | 5.273048e+06 | MODERATE MARKET POTENTIAL | N |
| 39072 | Private Hospitals | 19095 | The Medical City - South Luzon | 562945.0 | 0.0 | 562945.0 | LOW SALES | 2.837576e+06 | MODERATE MARKET POTENTIAL | N |